Is it appropriate to alter the timbre of your corporate voice on your company’s website, social media sites, and other channels? Absolutely.
Back in the 90s, it was my voice that told you the Cellular One number you called was out of service. Sorry about that. I was a professional voiceover actor. You may have heard me on radio commercials for Spiegel, the San Francisco Ballet, Brita Water Filters, and Union Bank, and on computer games, including [...]