On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. [...]
Posts Tagged ‘white paper’
Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results
When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting [...]
So a Copywriter, a Carpenter, and a Chiropractor Walk Into a Bar…
Is it a stretch to see parallels between shingling a wall and writing copy? You be the judge.
It’s 3pm—Do You Know Where Your Copywriter Is?
3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latte it also hit me that hiring a copywriter, like me, [...]
How to Write an Edgy White Paper
Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. [...]
Keep Your Favorite Assets Evergreen
A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear explanation of the value of a complex product. As the copywriters, [...]
Overused But Indispensable
Word lovers from various fields–marcomm, design, philanthropy, venture capital, and entertainment PR–tell us about the overused words they can’t live without, no matter how much they’d like to.
Never Go Shopping Without a List
… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads [...]
