You have great content to share, but don’t know whether to publish an interactive PDF (iPDF) or an eBook? Consider the pros and cons of each format:
As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for chunking up large, dense pieces of content such as reports, user guides, or sales playbooks; they make it easy for readers to jump around to what interests them most. They’re extremely portable and can be sent out as a simple email attachment. Delightful to read on iPads and other mobile devices, iPDFs let you navigate by tapping tabs and links with a single finger.
Because iPDFs require a complex architecture, they can be pricey to produce. They also can be tricky and time-consuming to update due to their interactivity. So, iPDFs are best used for “big wow” assets you don’t need to make significant updates to frequently.
An eBook can be faster (and thus less expensive) to produce than an iPDF. It is also a great format option for white papers or other thought leadership pieces that should be read in a linear fashion—from start to finish.
eBooks with a page-flip feature often need to be hosted online, so users need a wireless connection to view them. Because you’re limited to how much content you can fit onto a page, this format is less attractive for dense copy. eBooks also provide limited interactivity and navigational flexibility. Arrows enable users to move forward, back, and skip to the front—but you can’t jump to the content you want using tabs or links, which you can do in iPDF.
The following table is designed to help you determine whether an iPDF or an eBook is the right format for sharing your information:
Need help choosing the right format for your needs? The B2B eBook and iPDF writing experts at the Content Bureau would love to talk with you. We can work with you to create a unique, compelling, and interactive piece within your budget and time frame.