Our friends at Crowded Ocean, a marketing firm that specializes in helping startups, asked us to contribute a blog post relevant to emerging companies. Naturally, we were delighted—and we did not have to search far for a topic for our post: customer case studies.
We’ve found that B2B case studies are not just about interviewing a customer and capturing the benefits they’ve received from a solution. Asset development is just one part of an effective customer reference program. In our view, there are five essential contributors to success:
- Planning
- Outreach
- Asset Development
- Approval
- Maintenance
Emerging companies that take each component into account from the beginning will be ahead of the game. If you have an established case study program, think about whether any of the five components could be strengthened in your organization. Do approvals always take months? They shouldn’t. Consider ways you could improve your outreach to support a faster approval. Are your case studies too similar? Beefing up planning will help you target a wider variety of customers.
Read the post to learn more.
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