We are a serious technology marcomm copywriting agency. That doesn’t prevent us from going gaga over great consumer-focused advertorials authored by the genius girlfriends at Splendora of San Francisco. CEO Gina Pell describes Splendora’s voice: “We’re Cat Deely meets Tim Gunn.” Plus a lot of Gina. Sassy first—to grab your attention. Then informative. You can’t read these ads without laughing or feeling slightly jealous that it wasn’t you who invented that clever new verb. Or clicking through to purchase the must-have item Splendora advocates.
Gina reports that Splendora’s open rate is about 12% higher than that of the average direct e-mail missive. I completely believe her, and not just because I’m a sucker for great advertising.