Autodesk Geospatial Business Unit

The Autodesk Geospatial Business Unit (GBU) offers sophisticated solutions to utility, telecommunications, and government customers. Historically, the GBU had a difficult time finding writers who could convey its message. So the GBU marketing team was delighted to find the Content Bureau. Why? Jerry Labay, a senior product marketing manager with GBU, explains, “Some writers “The decision-makers who read our materials want proof points—not marketing-speak. The Content Bureau always gets it right, usually in the first draft.” – Jerry Labay, Senior Product Marketing Manager don’t get our key messages. The Content Bureau does. The engineering decision-makers who read our materials want proof points—not marketing-speak. The Content Bureau always gets it right, usually in the first draft.”

The GBU relies on the Content Bureau for case studies, white papers, brochures, data sheets, and articles. For all of those pieces, GBU counts on the Content Bureau to deliver appealing, on-brand design services. And since taking part in training led by the Autodesk editorial and branding team, the Content Bureau can act as a trusted extension of in-house resources.

Looking to expand the Autodesk footprint within utilities, telecom, and government, the GBU plans to continue tapping the Content Bureau for writing and design. “The writers at the Content Bureau understand our business, our customer base, and our brand,” says Labay. “As a bonus, they are also easy to work with and flexible. With the Content Bureau, I feel confident that projects will be completed on time, on budget, and to a very high standard.”