Catchword Branding

Why would “word people” enlist a copywriting agency to update their website and brand identity? “We needed a fresh voice,” explains Burt Alper, Strategy Director at Catchword Branding, a creative agency that develops memorable brand names and taglines. “We’re language specialists—word people. We could easily have written our own web copy, but wanted a new perspective that captured our personality with flair.”
“The Content Bureau’s fresh take on our company helped us fine-tune our brand—and we know a good identity when we see it.” - Burt Alper, Strategy Director
The Catchword team—high-powered linguists and business pros with a bevy of advanced degrees among them—felt that their old website conveyed an overly academic, corporate flavor. It didn’t do justice to the eclectic creativity of their vocation. “We wanted Catchword to be perceived as friendly, fun, and collaborative, so we encouraged our Content Bureau lead writer to go out on a limb with a quirkier, unbuttoned writing style. She came back with some absolutely bravura copy, and worked closely with us to perfect the voice and marry the web copy to our visual design concepts.”

The bold update hasn’t gone unnoticed. “We get tons of positive feedback,” says Alper. “The clarity of the site is lauded all the time—straightforward, no fluff, easy to read. The Content Bureau’s fresh take on our company helped us fine-tune our brand—and we know a good identity when we see it.”