Imara

It’s one thing to engineer the highly sophisticated batteries that will power the next generation of energy-efficient tools and vehicles—and quite another to explain their value in layman’s terms. Imara, a California manufacturer of innovative lithium-ion batteries, has a powerful alternative-energy story to tell, but, as CEO Jeff Depew explains, Thanks to the Content Bureau, we were able to submit a professional proposal we think has a high probability of capturing the DoE’s attention—and winning its support.” – Jeff Depew, CEO “We needed a website that communicated our technology’s exciting potential and our company’s value proposition. The Content Bureau got up to speed incredibly quickly, and translated our ‘battery geek speak’ into a compelling website and vocabulary that we can use on an ongoing basis.”

It wasn’t long before Imara again turned to the Content Bureau for help with complex content. In the spring of 2009, shortly after President Obama’s inauguration, the Department of Energy (DoE) put out a call for candidates to receive America Recovery and Reinvestment Act stimulus dollars earmarked for revitalizing the American auto industry with electrical vehicles. The catch? “Our start-up faced competition from companies who had hired McKinsey to work on their proposals for more than three months.”

Working with Imara’s team, the Content Bureau transformed hundreds of pages of rough copy into a tightly worded 120-page proposal. “We needed to develop a persuasive proposal, not just throw out proof points,” says Depew. “The Content Bureau team did an amazing job crafting a compelling narrative on a ridiculously tight deadline. Thanks to the Content Bureau, we were able to submit a professional proposal we think has a high probability of capturing the DoE’s attention—and winning its support.”