At Nomen Healthcare, a Geneva-based branding and naming agency, words are everything. Every sentence on the company’s new website had to both relay meaning and advertise creative prowess to a global pharmaceutical and biotechnology audience. For help conveying its distinctive value proposition to this specialized vertical, Nomen Healthcare turned to the Content Bureau.
“The final copy was perfect.” – Denis Ezingeard, Managing Director
The Content Bureau collaborated closely with Nomen Healthcare’s managing director to first sharpen the company’s message. Incorporating input from Nomen’s affiliate offices all over the globe, the Content Bureau then delivered incisive, compelling web copy for the new site. The writing not only succeeded in communicating the complexities of Nomen Healthcare’s unique approach to pharmaceutical branding, it won the enthusiastic approval of a large team of reviewers. “The Content Bureau did an amazing job,” explains Denis Ezingeard, Nomen Healthcare’s managing director. “They magnified and clarified our ideas and challenged us for the sake of precision and consistency. The final copy was perfect.”