PayPal Developer Marketing

PayPal’s groundbreaking online payment services are helpful and easy to use—so the company’s editorial voice was designed to be just as user-friendly. “We’re not about marketing-speak,” explains Mayumi Stroy, Developer Program Marketing Manager. “I’ve worked with many high-end agencies, and it’s always been a struggle to achieve the right voice. The Content Bureau ‘got it’ immediately. They “I’ve worked with many high-end agencies, and it’s always been a struggle to achieve the right voice. The Content Bureau ‘got it’ immediately.” – Mayumi Stroy, Developer Program Marketing Manager really listen to us, understand, and get it right—it’s like a mind-meld!”

The Content Bureau has created dozens of high-quality pieces—ads, case studies, newsletters, presentations, websites, white papers, and more—directed to PayPal merchants, developers, and shoppers. Because of the Content Bureau’s strong quality and service performance at PayPal, the agency was invited to receive custom training from in-house editorial and brand gurus—and is now officially authorized to manage projects from kickoff through final legal review. “I rely on my partners to be an extension of myself,” says Stroy. “It’s a relief to hand off projects to the Content Bureau and know they’ll carry the ball—I’m only involved where I’m absolutely needed, and I never have to worry about budget and schedule creep.”

Stroy summarizes the Content Bureau difference: “The quality is super, and the Content Bureau constantly asks, ‘How can I make it easier for you?’ That’s not something I hear from other agencies.”