When SAP Marketing needed help creating assets and other documentation to support team initiatives for its global customer base, they called the Content Bureau. "Our Content Bureau team knows SAP so well that they're self-sufficient," says Scott Andariese, Director of Promotion Strategic Projects. "It's so nice to pick up the phone, say 'I need help' and know that the Content Bureau will be fast and accommodating and get it absolutely right." – Scott Andariese, Director of Promotion Strategic Projects"They take first crack at messaging and branding, refine that with us, and button it up. When we're ready for layout, the Content Bureau goes directly into the SAP library and finds the right material to leverage."
Over the past year, the Content Bureau has created dozens of high-quality marketing assets for Andariese and his colleagues. They were instrumental in establishing a team logo, a tag line, and a polished, consistent set of branded templates. A witty short video helped launch the team's charter inside the company. Targeted assets such as newsletters, copy blocks, brochures, partner guides, and web copy followed.
Launching a new initiative requires a whirlwind of deadlines and deliverables, and Andariese was glad to know that Content Bureau had his back from the start: "It's so nice to pick up the phone, say 'I need help' and know that the Content Bureau will be fast and accommodating and get it absolutely right. I don't know what we would do without them."